Kano Model

As well as its original approach to understanding the correlation between elements of quality (sufficient performance) and the subjective impact of quality (the feeling of satisfaction), the new model, completely integrated into the QFD approach, makes it possible to effectively take into account new aspects such as:

• Improvement of the understanding of market segments,

• Development over time of Kano categories,

• Adjustments to meet customer requirements,

• Better ways of become more attuned to customer requirements,

• A surveying approach more effective than brainstorming in teams