Evaluation of Market Requirements
"If I had asked people what they wanted, they would have answered “faster horses” (Henry Ford)
Putting on the market a product whose characteristics have been defined solely on the basis of customer requirements and benefits which are known and expected means putting on the market a product which is already obsolete or, in any event, equivalent to the provision of a “commodity”. Making an impact in your market requires the knowledge of needs and benefits unknown to customers, to be the first to develop innovative products and services in a niche segment.
By relying on the new approaches of Dr. Kano and Akao, we have developed practical and high performing tools which enable, in an objective way, the hierarchisation of needs to focus development teams on those with the most value.
These tools are connected to those affecting management of the project and innovation.
