Design, Innovation & Marketing

The progress obtained by the implementation of the TPS in the production process is undeniable. Unfortunately, the same does not apply to upstream processes which affect the design and development of products and services.

The lack of information from Toyota on the one hand, and the difficulty of transposing TPS concepts into the world of design, on the other, has hindered attempts to convert development concepts.

Despite this, the reduction of lead times associated with a massive increase in product ranges comprising increasing diversity have generated an urgent need for a radical change to the creative and development process.

The risks?

They concern the very sustainability of the company:

• Arriving late to the market

• Arriving on the market with obsolete products,

• Putting products which have been incompletely validated onto the market,

• Damaging, in the long term and indeed irredeemably, your brand image…